May 27, 2016

What’s with the name change?

In January 2015, our organization announced our rebranding from United Cerebral Palsy of Greater Kansas City to Open Options UCP. The Open Options UCP name represented a transition from the rich history of the national United Cerebral Palsy (UCP) network to a new identity acknowledging the increasing diversity of the people we serve. After using this name for several months, we reached a decision point regarding our “United Cerebral Palsy of Greater Kansas City” identity, for multiple reasons: • The name led many to believe we just served people with a diagnosis of cerebral palsy. In fact, our organization serves people with a broad range of disabilities – physical, intellectual, and otherwise. Cerebral palsy represented less than 10% of the total population we serve. • The name led many to believe we were the “CP specialists” with unique expertise in both information, referral, and support services for people with cerebral […]